The pace of ultrasound innovation is accelerating, particularly in areas like AI-assisted measurement and reporting, automation, and clinical collaboration and decision support. For radiology leaders, that progress is both exciting and challenging. Staying at the forefront of technology has traditionally required navigating recurring buying cycles, capital approvals, and system upgrades, all while making tradeoffs when budgets do not to allow for every update. As a result, departments often find themselves temporarily out of sync with the latest capabilities.
New options offer a different approach to keeping current. Software subscription models for several of GE HealthCare’s ultrasound product lines are designed to help radiology teams access innovation more continuously. Instead of discrete purchasing events followed by years of static use, subscriptions introduce an era of ongoing evolution, one in which radiology teams can benefit from new features and AI tools as soon as they become available.
Efficiency in how ultrasound departments innovate
“Radiology teams shouldn’t have to wait years between upgrades to experience the latest ultrasound capabilities, including cutting-edge digital solutions,” says Ryan Dobbe, Executive General Manager of Ultrasound Digital Ecosystems at GE HealthCare. “Subscription models provide a direct line to innovation—software updates, AI features, and digital workflow enhancements delivered in real-time.”
With offerings such as the new LOGIQTM E10s Subscription Package^, subscribers gain ongoing access to the most current software, AI-powered measurement tools, and the enabling hardware that keeps systems compatible with these new software features.
This model gives organizations immediate access to new tools as soon as they’re released—without waiting for the next major budget cycle. The result is faster access to capabilities that are designed to enhance care delivery, improve operational efficiency, and strengthen diagnostic confidence.
Standardization across the enterprise
Organizations with multiple radiology sites often deal with technology fragmentation, meaning different versions and capabilities depending on where a scan is captured. Variability in system versions, capabilities, and configurations can make scheduling, training, and protocol standardization more complex than necessary.
Subscription models help address these issues, too. As software updates are deployed across the fleet, systems remain synchronized, ensuring consistent capabilities and a uniform user experience for sonographers, radiologists, and administrators, as well as patients.
Ultrasound subscription models help to drive standardization across the enterprise.
For health systems striving for operational predictability, this harmonization can bring measurable benefits. Teams can move more fluidly across sites. Scheduling becomes easier when every system offers the same functionality. And when new AI tools, clinical enhancements, or workflow features are released, they’re adopted on devices with software subscriptions across the organization at once instead of piecemeal.
Financial and operational agility
The subscription approach also redefines how radiology departments plan and invest in technology. Rather than facing large, upfront capital expenditures, leaders can now operate within a predictable subscription model that allows for more flexibility with their payment structure.
“This model lets radiology leaders to innovate within an efficient, repeatable budget structure,” explains Priyank Sharma, General Manager of Ultrasound Special Projects. “They can stay current on both software and hardware, ensuring systems remain aligned with the latest ultrasound capabilities, no matter where a department is in its budget cycle.”
Education that supports continuous ultrasound innovation
While the software models themselves can be transformative, the subscription approach also can embed an ongoing educational layer into the customer relationship. In the case of the LOGIQ E10s Subscription Package, for example, subscribers benefit from dedicated applications training days and remote training, ensuring clinicians remain confident as new capabilities are introduced.
LOGIQ E10s Subscription Package subscribers benefit from dedicated applications training days and remote training, ensuring clinicians remain confident as new capabilities are introduced.
This emphasis on ongoing partnership is integral to the subscription philosophy. The value lies not only in gaining access to technology but in sustaining expertise, maintaining fleet readiness, and empowering teams to keep up with the latest innovations.
Future-ready ultrasound software subscription
GE HealthCare’s goal with subscription models, like the LOGIQ E10s Subscription Package* and Vscan Air™ Innovations Packages*, is to accelerate access to new technologies. These models help remove the lag between discovery and deployment to make standardization attainable. This ongoing access to innovation positions ultrasound as an evolving, intelligently connected part of the healthcare enterprise that advances in step with the needs of clinicians and patients
Stay current on these ultrasound solutions that feature subscription models from GE HealthCare:
LOGIQ, Verisound, ViewPoint, and Vscan are trademarks of GE HealthCare.
*LOGIQ E10s Subscription Package is currently available in USA only. Vscan Air Innovations Packages are only available in the USA. Alternate subscription models are available in some markets. See your local sales reps for additional details
^The E10s Software Package includes:
- Software updates and upgrades via software subscription
- Total of 14 application days and 10 hours of remote training through the 5-year term
- Hardware required to maintain compatibility with software releases provided via hardware TNO program
- Cutting edge features
- AI solutions
Product and features may not be available in all countries and regions. Full product technical specification is available upon request. Results may vary based on clinical settings and user experiences. Contact a GE HealthCare representative for more information.
©2025 GE HealthCare. GE is a trademark of General Electric Company used under trademark license.
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