17th of November, the World Prematurity Day

November is Prematurity Awareness Month

Every year, an estimated 15 million babies are born preterm (before 37 completed weeks of gestation), and this number is rising.
Preterm birth complications are the leading cause of death among children under 5 years of age, responsible for approximately 1 million deaths in 2015 (1).
Three-quarters of these deaths could be prevented with current, cost-effective interventions.
Across 184 countries, the rate of preterm birth ranges from 5% to 18% of babies born.

Thank you to the NICU caregivers around the world
At GE Healthcare, we’re working to provide the equipment clinicians need to deliver exceptional care, but it goes beyond the equipment. We would like to thank all the NICU Caregivers for their incredible work they do on a daily basis.

Clinical View. A resource by clinicians for clinicians
Driven by GE Healthcare’s commitment to clinical excellence, Clinical View is a free resource for medical professionals intended to provide educational materials and clinical information that advances best practices for neonal care.
Learn More

Nordics - Sweden, Denmark and Norway
Partnering with the Nordic Prematurity Organizations and EFCNI, GE HealthCare Nordic team has prepared a video to raise awareness of skin-to-skin care. Moreover, on 17th of November, purple goodies will be distributed to the hospitals to cheer the caregivers and families up, celebrating the miracles of our little lives joining us in this beautiful world. Click HERE to know more.

Eastern Europe - Hungary
In Hungary, the team is working with the two parental organizations (“Melletted a helyem and “Plush Commando””) to delivery great initiatives that continuously raise awareness of prematurity. On 15th November, the “traditional” Purple Food Fair will take place again at GE Hungary. It engages GE HealthCare and GE employees to make, sell and purchase purple cookies, scones, and smoothies. The collected fund will be donated to “Melletted a helyem” to execute neurodevelopmental care, kangaroo care or FINE programs. And A competition is going on! As one picture worth than 1000 of words the applicants should create a drawing, picture, short video to dramatize the moment when moms and babies are going home from NICU, which resonates with our “Help send moms and babies home healthy”.
Find out more HERE (in Hungarian).

Emerging market
In emerging markets, a Podcast is scheduled with a Premature baby parent educator Inci Candemir (Turkey), talking about not only the challenges clinicians are facing when caring for premature babies, but also the impact on parents, family, and healthcare professionals, and how we can help from different angles.
The podcast will go live on Friday, 17th of November.
Click HERE to listen to the podcast!

JB04640XE